Digital Gift Card Market: Sustainability Drivers, Eco-friendly Digital Incentives, & Market Forecast

According to IMARC Group's latest research publication, the global digital gift card market size reached USD 513.79 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 1,727.34 Billion by 2034, exhibiting a growth rate (CAGR) of 12.79% during 2026–2034.

How AI is Reshaping the Future of the Digital Gift Card Market

• Hyper-Personalized Gift Card Recommendations: AI analyzes purchase history and browsing behavior to suggest the most relevant gift cards, boosting conversion rates and driving higher average order values across e-commerce platforms.
• Fraud Detection and Transaction Security: Machine learning models flag suspicious redemption patterns in real time, reducing fraudulent transactions and unauthorized usage, strengthening consumer trust across digital gifting platforms.
• Dynamic Pricing and Promotional Optimization: AI tools help retailers and brands optimize discount offers and bundle strategies on gift cards, maximizing revenue during peak gifting seasons like holidays and festivals.

Get In-Depth 2026 Industry Insights & Projections

Digital Gift Card Industry Overview:

The digital gift card market is on a strong upward trajectory, fueled by the convergence of e-commerce growth, smartphone adoption, and changing consumer gifting habits. North America holds the commanding lead with a 42.9% market share, underpinned by a tech-savvy population, mature digital payments infrastructure, and a deeply embedded corporate reward culture.

Digital Gift Card Market Trends & Drivers

Mobile Wallets and Corporate Programs Supercharging Demand Mobile wallet integration is proving to be a game-changer. In October 2024, Givex partnered with Bridge to let merchants digitize gift cards so consumers can add them directly to Apple Wallet and Google Pay — a move that unlocked billions in previously unredeemed gift card funds. Alongside this, corporate demand is surging.

Food, Retail, and Personalization Driving Consumer Spending Food and beverage gift cards hold the top application segment with a 15.8% share, which comes as no surprise — a December 2024 National Restaurant Association survey found 59% of U.S. adults planned to give restaurant gift cards during the holiday season, especially Gen Z and millennials. Closed loop gift cards dominate with 57.3% of the market, while B2C transactions account for 61.1% of business-type demand.

Self-Use Purchases and Social Commerce Opening New Channels One of the more interesting behavioral shifts is the rise of self-use purchases — consumers buying gift cards for themselves to access promotional discounts, loyalty cashback, or budgeting benefits.

Leading Companies Operating in the Global Digital Gift Card Industry:

• Amazon.com Inc.
• American Express Company
• Apple Inc.
• Blackhawk Network Holdings Inc.
• First Data Corporation
• Fiserv Inc.
• Givex Corporation
• InComm Inc.
• Paytronix Systems, Inc.
• Qwikcilver Solutions Pvt Ltd (Pine Labs)

Digital Gift Card Market Report Segmentation:

By Card Type:

• Open Loop Gift Card
• Closed Loop Gift Card

By Business Type:

• Business to Business (B2B)
• Business to Consumer (B2C)

By Application:

• Food and Beverage
• Health, Wellness and Beauty
• Apparel, Footwear and Accessories
• Books and Media Products
• Consumer Electronics
• Restaurants and Bars
• Kids Products
• Others

By End User:

• Retail
• Corporate

Regional Insights:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

North America currently dominates the digital gift card market with a 42.9% share, driven by advanced digital infrastructure, widespread e-commerce adoption, and a strong corporate gifting and incentive culture.

Recent News and Developments in the Digital Gift Card Market

• December 2025: TikTok Shop launched U.S. digital gift cards ranging from $10 to $500, featuring personalized animated designs. The move positions TikTok to compete directly with Amazon and eBay in the digital gifting space, while expanding its footprint in luxury and lifestyle retail.
• September 2025: Redstone Consultants OÜ launched Cashivo, a secure digital gift card platform across Europe. The platform offers fast onboarding, real-time balance updates, cross-brand redemption, and EU-compliant security features targeting the fast-growing demand for user-friendly digital gifting solutions.

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